If you are considering a vehicle wrap you probably have already noticed the attention getting advertising impact a car wrap, truck wrap or van wrap can have. Chances are you have seen one on the road and are interested in the idea of having your vehicle work for you as an advertising medium all the time, 24-7, 365 days a year. A vehicle wrap is like having a moving billboard anywhere, anytime.
The fact is that a wrapped vehicle is one of the most effective outdoor advertising mediums available to businesses. An independent study, performed by American Trucking Association (ATA) and 3M Commercial Graphics Division, showed that a single vehicle wrap that travelled in or around a major city generated over 65,000 visual impressions per day. The same vehicle wrap when traveled in suburban areas of major cities generated over 30,000 visual impressions per day.
The study also revealed that people who viewed the vehicle wrap had the following impressions: