Why Should I Wrap My Vehicle?

Bus Wrap

If you are considering a vehicle wrap you probably have already noticed the attention getting advertising impact a car wrap, truck wrap or van wrap can have. Chances are you have seen one on the road and are interested in the idea of having your vehicle work for you as an advertising medium all the time, 24-7, 365 days a year. A vehicle wrap is like having a moving billboard anywhere, anytime.

The fact is that a wrapped vehicle is one of the most effective outdoor advertising mediums available to businesses. An independent study, performed by American Trucking Association (ATA) and 3M Commercial Graphics Division, showed that a single vehicle wrap that travelled in or around a major city generated over 65,000 visual impressions per day. The same vehicle wrap when traveled in suburban areas of major cities generated over 30,000 visual impressions per day.

The study also revealed that people who viewed the vehicle wrap had the following impressions:

98% of consumers feel fleet graphics created a positive image for the advertising company.

96% said fleet graphics had more impact than billboards or other outdoor advertising media.

91% of all people notice the words and images displayed on vehicle graphics.

75% of consumers develop an impression about a company and its products based upon vehicle graphics.

If you’ve done your research you’ll know that these numbers are amazing! Developing a positive brand impression in your potential customers is crucial to doing good business, building a professional image and improving brand recognition.

3M estimates that the annual average cost per thousand impressions for a vehicle wrap is $0.48.  The annual average cost per thousand impression for traditional outdoor media is $3.56 and the prices for Radio, Newspaper and TV are even higher.

The average full vehicle wrap costs between $2000 and $5500, some large vehicles are more. An average vehicle wrap lasting between 3 and 5 years.  At these costs a car or truck wrap will cost less than $100 a month. You can’t beat that for return on investment for your advertising dollars.

Partial Van Wrap Graphics